Are you wanting to join a team where your contributions will be highly valued and you will be a key member of a Leadership team? Do you have the ability and skills to lead and direct the marketing strategy for the fastest growing and largest health system in Northwest Arkansas? If so, you may be the person we need to join our team as our VP of Marketing and Community Relations.
If you are selected for this highly strategic role directing the hospital marketing and public relations programs for Northwest Health System, you will be responsible to promote the hospital system and its product lines in an effort to impact volume, as well as to project a positive image for the hospital system. You will report directly to the Market CEO.
In this role, you will plan and direct all aspects of our marketing policies, objectives, and initiatives that support the system's strategic business plans. Key responsibilities will include identifying changes in the marketing environment and competitive strategies needed. Based on this identification, you will then evaluate, adjust, or redraft the organization's marketing plan and philosophy in a responsive manner.
The VP combines advertising and editorial strategies to enhance the image and public perception of Northwest Health System. Strategies employed will include production and placement of Digital, Television, Radio, Print and Outdoor Advertising for the hospital, as well as for newly recruited physicians. The VP also serves as the system’s spokesperson and media liaison.
Key qualifications to be considered for this include:
College degree in a related field or equivalent work experience required
10 years of experience in Marketing and Public Relations
Ability to be both strategic and execute on a tactical hands-on level
Experience in healthcare industry highly preferred
Internal Number: 1762263
About Northwest Health System
Northwest Health provides inpatient, outpatient, diagnostic imaging, medical, surgical and emergency services to the Bentonville, Springdale, Fayetteville, Johnson and Siloam Springs communities in northwestern Arkansas. We are your family, friends and neighbors, and we work with and for our community to provide quality healthcare.
With a combined active medical staff of more than 540 physicians, 2,200 employees and 487 beds, Northwest Health is one of the largest health networks in Northwest Arkansas with five hospitals and over thirty clinics. Our hospitals include:
· Northwest Medical Center - Bentonville
· Northwest Medical Center - Springdale
· Siloam Springs Regional Hospital
· Northwest Health Physicians’ Specialty Hospital
· Willow Creek Women’s Hospital
Northwest Arkansas is one of the fastest growing and most dynamic regions in America—a perfect blend of urban sophistication and small town charm. If you aren’t local and haven’t already discovered this, check out www.northwestarkansas.org to see why NWA keeps winning awards as a best place to live.
We are an Equal Opportunity Employer (M/F/M/V) and welcome you to apply.