The role of the Marketing Web Design Specialist is to contribute the ideas, production and implementation of web initiatives for Sparrow.org and other marketing web properties.
The position will serve as the Marketing departments resource for Marketing web projects and must be a strong communicator with a vision for successful user experience and interface of website design. Working with others in the Marketing and Communications Department and key stakeholders, the individual will design and maintain the platforms for the health system’s consumer-facing websites and internet presence in conjuction with SHS Information Technology Department.
The Marketing Web Design Specialist should have the skills and creativity to oversee website-building and theming in Drupal and WordPress. Working closely with the Digital Marketing Team, the position will also assist in the implementation of changes to the Drupal site.
In addition to working with the Sparrow Health System’s main website, the position will also be responsible for designing and maintaining websites for the other SHS centers, programs and initiatives.
This job description is intended to cover the minimum essential duties assigned on a regular basis. Caregivers may be asked to perform additional duties as assigned by their leader. Leadership has the right to alter or modify the duties of the position.
Ensure that Sparrow web properties meet the needs of the consumer while aligning with organizational strategic marketing goals and objectives.
Work as key contributor for Sparrow.org web property and coordinate all maintenance and development therein.
Responsible to coordinate web design change requests and content management requests for other Sparrow web properties including, but not limited to, SparrowTV.org, ChooseWisely.Sparrow.org, Phpmichigan.org, SparrowCancer.org, SparrowHealthHub.org, SparrowCares.org and others as they pertain to SHS Marketing.
Contribute expertise in all areas of UI/UX development around the health system.
Work proactively to improve the technical landscape for marketing-related web properties through innovation and platform improvements.
Interface with departmental stakeholders to ensure client satisfaction with their website representation.
Serve as project owner for SHS Marketing web projects in conjunction with IT.
Update and maintain web properties using Drupal and Wordpress CMS.
*Minimum of 5 years coordinating complex web development projects *Minimum of 5 years of experience with the Drupal CMS *Minimum of 3 years of experience with Wordpress CMS
*Bachelor's Degree in Marketing/Digital Marketing, Communications, IMC or related field
Specialized Knowledge and Skills
REQUIRED: *Experience in website design, maintenance and development, and knowledge of web best practices *Strong understanding of UX/UI best practices *Understanding of how web experiences can affect brand perception and Patient/Customer satisfaction *Advanced knowledge of Drupal CMS *Strong understanding and experience with web accessibility best practices (WCAG 2.0) *Experience managing and leveraging vendor relationships *Ability to think strategically about web development as a function of the greater Marketing department *Ability to work with a team of creatives, writers and content strategists *Significant experience in other PHP frameworks (namely Wordpress) *Experience working with, and a strong understanding of, internal Drupal APIs and external third-party APIs *Experience working in a Windows environments *Strong understanding of designing for mobile platforms *Ability to work on multiple projects simultaneously and respond to shifting priorities *Enthusiasm for learning new technologies and techniques that support evolving needs *Ability to confidently present work and respond to constructive feedback *Positive, flexible attitude
PREFERRED: *Strong knowledge of CSS, HTML and other coding languages *Healthcare experience *Drupal 8 experience *Proven history of managing large web projects *Agile, Scrum or PMP certification *Experience with Apache Solr *Web/Graphic design experience
Sparrow Health System is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.