This position is responsible for conducting quantitative and qualitative analysis & research of data and activities related to the consumer experience throughout the organization. This position develops consumer insights and promotes deeper levels of consumer understanding to guide brand strategy, consumer marketing, consumer engagement and drive improvements in the patient experience.
Partners with external research vendors to plan and structure market and consumer research to understand the needs, perceptions, attitudes and behaviors of healthcare consumers.
Sources and manages the ingestion of third party consumer data. Extracts, cleanses, standardizes and manipulates data from databases.
Identifies patterns and meaningful relationships in Banners patient experience and clinical data and presents findings that can be effectively communicated to all levels of management within Banner.
Leverages knowledge of experimental design to develop test & control strategies to measure the impact of consumer branding, marketing and engagement efforts.
Conducts factor & regression analysis to develop predictive models that explain consumer behaviors and predict future patient outcomes. Leverages internal and external data to develop consumer segmentation schemes to guide customer engagement and targeting strategies.
Draws strategic and tactical conclusions from analyses to make recommendations and influence Banners consumer strategy. Produces presentations to communicate findings and strategic recommendations.
Performs root cause analyses to understand drivers of the consumer experience.
Working knowledge of principles and practices of consumer analytics and research as normally obtained through the completion of a Bachelors Degree in a relevant field.
5+ years experience analyzing customer profiles to develop and implement market or consumer segmentation schemes using clustering techniques, as well as conducting statistical modeling with a strong proficiency in linear and logistic regression analysis, factor analysic and decision tree analysis. Experience using conjoint analysis to analyze market research results.
5+ years experience programming in SQL, SAS, R or SPSS.Experience in generating or extracting data from databases for analytic purposes. Inquisitive by nature and proactively seeks to understand business processes. Creative and forward thinker who sees possibilities and finds ways to achieve them. Strong business acumen and problem solving skills, ability to formulate problem statements and structure analyses to solve them. Ability to distill complex ideas and analytic findings into clear terms that can be communicated to and understood by general business audiencesUnderstanding of the principles of customer satisfaction and service delivery. Excellent written and oral communication skills, ability to manage multiple, diverse tasks simultaneously. Ability to work effectively in cross-functional teams and build cooperative relationships is imperative. Excellent and professional relationship management skills with internal and external customers. Exceptional project management skills with strong attention to detail
Masters degree in statistics or related field preferred.Consumer direct or database marketing experience and/or education preferred.Experience with SPSS text analytics software or other text analytics software is a plus.
Additional related education and/or experience preferred.
You want to change the health care industry – one life at a time. You belong here. You’re excited to be part of the dramatic changes happening in the health care field. In fact, you thrive on change. But you also understand that excellent, compassionate patient care is the true measure of the success of these changes. You belong at Banner Health. Our award-winning, comprehensive health system includes 23 hospitals in seven western states, primary care health centers, research centers, labs, a network of physician practices and much more. Throughout our system, skilled, compassionate professionals use the latest technology to change the way care is provided. If you’re looking to be a key contributor to a forward-looking organization, you’ll experience a wide variety of professional advantages: •Our vision for changing the future of health care gives you the opportunity to leverage your abilities to achieve something historic. •Our expansive system offers you an unmatched variety of clinical settings – from large urban trauma center to small rural hospital, ambulatory to home health. Our system also includes hospitals specializing in cancer, heart health and pediatrics. •Our many loc...ations also translate into a broad selection of exciting and rewarding lifestyle options – from the big city to the wide-open spaces. •Our commitment to healthcare innovation means you always have the latest technologies at your fingertips to help you provide the finest care possible. •The size, success and growth of our system provide you with the stability and options to pursue your desired career path. •Our competitive compensation and comprehensive benefits offer you options to complement your unique needs.
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